A new statement released by Prime Minister David Cameron's former strategy director Steve Hilton reveals how Whitehall officials stressed to the PM how it would be impossible to meet his net migration target as a member of the EU.
Heavy criticism has already been levelled against Cameron for failing to deliver on the promise made in his 2010 Party Manifesto to reduce net migration to the tens of thousands.
Eurosceptics were quick to gloat that to reduce net migration to such figures was a fantasy - the free movement of people within the EU is non-negotiable and the only way to achieve this kind of level of net migration is if we leave the EU. And six years on, net migration reached 333,000, the second highest on record.
Therefore, it is unsurprising that this fibbing and fumbling on the issue of immigration has led Hilton to side unequivocally with the Brexit campaign. He argues that:
“…our immigration system is completely broken, and as long as we're in the EU, our elected governments are powerless to fix it.”
Hilton believes that for the PM to push for such a demonstrably undeliverable 'pledge' (reducing net migration has been downgraded from a promise to a pledge) today, whilst campaigning to remain in the EU, is "corrosive of trust in politics."
Regardless of whether leaving the EU would reduce net migration to the tens of thousands, what is true is that for the PM to make such unfounded promises reflects his total lack of leadership. It also demonstrates his unwillingness to address and tackle the public's concerns about immigration with any hint of honesty and realism.
It is simply just another case of the PM playing a clever PR game; trying his best to appease and pander to the immigration concerns that a significant proportion of the public have, whilst knowing full well that all he is doing is paying lip service.
It's no wonder that the public in general have become so apathetic about British politics, given that our PM lies about a major issue like immigration, gets hounded for it, but continues pushing the lie anyway - because it scores him political points.
Lies are harmful to any campaign. The misinformation that the Leave campaign has been accused of perpetuating have seen many voters to accuse the campaign of fear-mongering. However, with these comments from Hilton so close to Referendum day, they could dissuade many voters from trusting anything Cameron has to say in regards to staying in the EU.
This could prove to be very damaging indeed.