It can be difficult to strike a balance between search engine optimisation (SEO) and writing authentically. On the one hand, writing with SEO in mind increases the likelihood that what you write will generate organic traffic – views that you might otherwise miss out without paying attention to SEO. But these views aren’t just validating and…
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Self-promotion is a task that I presume I need to do as a freelancer. When cycles of little to no work become the norm – sometimes, unfortunately, lasting for weeks on end – I have two options, as all freelancers do: wait for work to come to me or find ways to take on more…
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Mentoring has a wealth of benefits, both for the mentor and the mentee. Despite this, the vast majority of workers don’t have one. According to Forbes, only 36% of workers have one, despite 76% agreeing that mentors are valuable. It’s unclear exactly why this is. Perhaps some people don’t know where they would find a…
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All writers from time to time will look back – or think back – to something they’ve written and feel some regret. Whether writing for many years as a hobby or professionally, there will likely be a progression in how one writes – there will be a maturing of outlook and opinions, changes in style, and…
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If you’re trying to write content with search engine optimisation (SEO) in mind, then you should be aware that SEO practices fall under two broad categories: ethical SEO and unethical SEO, also known as white hat SEO and black hat SEO (the terms ‘white hat’ and ‘black hat’ come from Western movies, with different coloured…
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