Giving Writers Creative Freedom is an Effective SEO Strategy

Having been a content writer for around seven years now, I am very familiar with writing in line with SEO-driven briefs. Sometimes, these briefs can be highly structured and detailed, which is often a relief – especially compared to more basic briefs – because it makes sitting down to write and the writing process itself a…

View Post

The Conflict Between SEO and Authentic Writing

It can be difficult to strike a balance between search engine optimisation (SEO) and writing authentically. On the one hand, writing with SEO in mind increases the likelihood that what you write will generate organic traffic – views that you might otherwise miss out without paying attention to SEO. But these views aren’t just validating and…

View Post