Giving Writers Creative Freedom is an Effective SEO Strategy

Having been a content writer for around seven years now, I am very familiar with writing in line with SEO-driven briefs. Sometimes, these briefs can be highly structured and detailed, which is often a relief – especially compared to more basic briefs – because it makes sitting down to write and the writing process itself a…

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The Fundamentals of Ethical SEO

If you’re trying to write content with search engine optimisation (SEO) in mind, then you should be aware that SEO practices fall under two broad categories: ethical SEO and unethical SEO, also known as white hat SEO and black hat SEO (the terms ‘white hat’ and ‘black hat’ come from Western movies, with different coloured…

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