The Conflict Between SEO and Authentic Writing

It can be difficult to strike a balance between search engine optimisation (SEO) and writing authentically. On the one hand, writing with SEO in mind increases the likelihood that what you write will generate organic traffic – views that you might otherwise miss out without paying attention to SEO. But these views aren’t just validating and…

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The Fundamentals of Ethical SEO

If you’re trying to write content with search engine optimisation (SEO) in mind, then you should be aware that SEO practices fall under two broad categories: ethical SEO and unethical SEO, also known as white hat SEO and black hat SEO (the terms ‘white hat’ and ‘black hat’ come from Western movies, with different coloured…

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