Having been a content writer for around seven years now, I am very familiar with writing in line with SEO-driven briefs. Sometimes, these briefs can be highly structured and detailed, which is often a relief – especially compared to more basic briefs – because it makes sitting down to write and the writing process itself a…
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It can be difficult to strike a balance between search engine optimisation (SEO) and writing authentically. On the one hand, writing with SEO in mind increases the likelihood that what you write will generate organic traffic – views that you might otherwise miss out without paying attention to SEO. But these views aren’t just validating and…
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If you’re trying to write content with search engine optimisation (SEO) in mind, then you should be aware that SEO practices fall under two broad categories: ethical SEO and unethical SEO, also known as white hat SEO and black hat SEO (the terms ‘white hat’ and ‘black hat’ come from Western movies, with different coloured…
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