The Fundamentals of Ethical SEO

If you’re trying to write content with search engine optimisation (SEO) in mind, then you should be aware that SEO practices fall under two broad categories: ethical SEO and unethical SEO, also known as white hat SEO and black hat SEO (the terms ‘white hat’ and ‘black hat’ come from Western movies, with different coloured…View Post

The Freelancer’s Guide to Self-Promotion

You’ll have elected to make the transition to freelancing because you have enough confidence in your abilities to believe you can make a living. But you’ll quickly come to realise something: your ability to do whatever skill it is you’re selling is only half the battle. The other half is all related to the business…View Post